Building Åldra's brand from scratch

Åldra needed a clear identity as it began establishing itself as a renovation studio. I developed its positioning, visual identity and communication, then carried that direction into its marketing and social media. The project covers both building the brand and shaping how people encounter it as the studio grows.

My contribution

• Brand positioning: Defined how Åldra would present its services and what would distinguish its approach.

• Visual identity: Developed a consistent visual language for the studio and its communication.

• Messaging: Shaped how Åldra describes its work across brand and marketing materials.

• Marketing and social media: Planned the studio’s social direction and managed its ongoing presence.

• Content and design: Created the visuals, graphics and copy used to communicate the brand.

The impact

Åldra launched with a defined identity and a consistent presence across its marketing and social channels. As the studio began taking on renovation projects, the brand gave it a clear way to present its work and communicate with potential clients.