From social strategy to a repeatable content system

Mad Max needed a way to communicate its expertise consistently on social media. I developed the social media strategy, then created content and reusable templates to put it into practice. The work connected what the agency wanted to say with a clear structure for how its posts would look and read.

My contribution

• Social media strategy: Defined the content direction and the topics Mad Max would communicate.

• Content planning: Turned the agency’s services and expertise into ideas suited to social media.

• Content creation: Developed the posts and visual content that brought the strategy into use.

• Template design: Created reusable layouts so future content could stay visually consistent.

The impact

Mad Max gained a social media direction it could work from, supported by content and templates ready for ongoing use. Together, they gave the agency a clearer, more consistent way to communicate its expertise.