Building Skandal's brand from the ground up

Skandal began as an idea for a branding and social media agency, without an established identity or presence in the market. I helped define what the agency stood for and how it would present itself, then brought that direction into the website, social media and client-facing communication. Today, I manage Skandal’s own brand while developing branding and design work for its clients.

My contribution

• Positioning and personality: Defined the agency’s direction, character and the way it communicates its work.

• Visual and verbal identity: Created a cohesive look and voice that could work across digital channels and client materials.

• Website and social media: Translated the brand into its online presence and developed its social direction and content.

• Brand management: Continue to oversee how Skandal presents itself as the agency and its work evolve.

• Client projects: Develop brand concepts, visual identities, websites and graphic design for the businesses Skandal works with.

The impact

Skandal moved from a business idea to an active agency with a defined identity, a consistent digital presence and a growing roster of clients. The brand gives the agency a clear way to present what it does, and the client work it now delivers shows that direction in practice.